The day-long event laid strong emphasis on Microsoft’s new “Devices and Services” strategy. Which is not to say that either of the two are new to the company. Microsoft has been producing hardware for over three decades now, its devices such as Windows Phone are now about a decade old.

“Given the breadth of our work, we believe we’re uniquely positioned to bring together the best in devices and services that result in amazing experiences for our customers – whether end users or enterprises, ” said Onur Gorur, Senior Product Marketing Manager for Middle East and Africa at Microsoft.

Windows VIP Summit was a fruitful insight into some of Microsoft’s latest products such as the Windows 8.1, Office 365 and Windows Azure. Mr Amir Rao, Country Manager Microsoft Pakistan, also shed light on how Microsoft’s newest apps and devices enable flexible working routines and foster distance learning.

Windows VIP Summit 2013 was a delicate balance of customer and company reviews. Prominent customers such as CEO’s and COO’s of local and multinational companies spoke about Microsoft’s contribution to modern workplace dynamics.

“The Microsoft name has been synonymous with software for the past 30 years, it is with a similar kind of ambition that we have now announced our devices and services strategy. What we are proposing here is nothing new to Microsoft- the devices and services strategy announcement is simply another mark of commitment to being relevant to the future social and business needs of IT as part of our goal of providing value to people and businesses around the globe.” Amir Rao, Country Manager Microsoft Pakistan