Instagram ads are going global and expanding to 30 seconds
Instagram announced that it will allow businesses to run ads up to 30 seconds long on its platform.
Brands will also be able to use Instagram’s new landscape format for photo and video ads.
As of September 9, ads are available in more than 30 new countries — including Italy, Spain, Mexico, India and South Korea — and will be launching in new markets around the world on September 30.
Instagram says it will also offer delivery and optimization tools to reach users on its own service as well as Facebook, and a new premium product called Marquee that will help “drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches.”