Guess Connect Launched in the Middle East

Guess Connect Launched in the Middle East


Dubai is the first destination to receive the Guess Connect watch and 1915 by Ahmed Seddiqi welcomed the most awaited arrival at Kite Beach, as part of the road show organised by the brand. In an outdoor setting, a mobile demo station was set up, where guests viewed and tried on the new wearable tech timepiece. The event concluded with an energetic parkour demonstration highlighting the remarkable features of the latest addition to the Guess Watches portfolio.

According to the company, designed for both men and women, the Guess Connect is fashioned after the brand’s best-selling style called Rigor and is powered by Martian technology that can be updated and replaced to keep the smartwatch fresh and relevant for years to come.

Incorporating Martian’s Dual Mode functionality, the latest smartwatch simultaneously offers voice command functions via Classic Bluetooth while utilising Bluetooth LE to provide hands-free and eyes-free notifications to the wrist from thousands of popular apps and programs.

By uniquely housing a fully-contained Martian module that sports a microphone and clear audio speaker, Guess Connect allows users to connect to their smartphone’s resident voice command app, so wearers can give voice commands, talk and listen, and respond to texts and emails directly from the watch. In addition, using the free iOS and Android App, users can customize which notifications are received on the watch, create unique vibration patterns to distinguish between alert types, and recall the most recent notifications with just a tap of the watch glass.

While fashion still drives most watch purchases today, Guess recognizes the value and importance of also providing smart, high-tech value on the wrists of the young, sexy, and adventurous buyers. The marriage of this fashion powerhouse with a leading smartwatch developer such as Martian Watches may become the first fashion smartwatch to be distributed through both the worldwide fashion watch channel and the consumer electronic channel.

The Guess Connect ranges from AED 1380 to AED 1460 and is available at all 1915 by Ahmed Seddiqi and Guess Watches stores.