From Uber to Medium, Product Hunt to TuneIn, Google has via its independent investment arm put funding behind or acquired hundreds of your favorite digital brands since it launched back in 2009.
Google Ventures has already made 55 investments this year according to Crunchbase figures, including backing the likes of Lost My Name for the first time, as well as returning to put more money in Medium and Slack.
Google Ventures’ president and chief executive Bill Maris told the Wall Street Journal that he expected to invest a further $1 billion in this area over the next five years.
Consumer products are next on the hit list, on 24 percent, followed by enterprise platforms on 23 percent and data and AI startups on 13 percent.
Google Ventures’ investment in consumer services has shot up since last year, where it represented just 8 percent of investments made, to include the likes of on-demand flower delivery service Bloom and luxury holiday club Secret Escapes.
The fund is now clearly keen to start making some money back from the companies it’s invested in by moving to later stage deals and encouraging its portfolio companies to list on the stock market.
GV only invested in Slack, for example, at the Series D stage where it led a $120 million investment round in the company.
“I’m seeing actual companies that are, for reasons that are hard for me to understand, resisting to go public with all they’ve got,” Maris told WSJ.
“The IPO market has been, at least for us, relatively quiet… It’s been a very choppy exit market this year.”