Easypaisa Nominated for Global Mobile Awards for the 4th Consecutive Time
Easypaisa has been nominated for the prestigious GSMA Global Mobile Awards – 2016 in the “Best Mobile Product or Service for Women in Emerging Markets” category.
This is the fourth consecutive time that Easypaisa has been nominated for a GSMA award, commonly dubbed as the “Oscars” of the Mobile and Telecommunication industry. In 2014, Easypaisa won two GSMA awards for “Best Mobile Money Product or Service” and “Best Mobile Product or Service for Women in Emerging Markets”. In 2013 and 2015 Easypaisa was also nominated at the awards.
The project that got this attention for Easypaisa is the work done with SERP (Sindh Education Reform Program). The Sindh Education Reform Program (SERP) program operates in 23 remote districts of the Sindh province with 430,000 students. With SERP, educational stipends were provided to female students of grades 6 through 10. This World Bank sponsored program seeks to improve gender equity in education for girls belonging to the bottom-of-pyramid families in rural areas of Sindh.
SERP’s stipend disbursements are directly tied to enrollment and attendance, and students must ensure a certain level of attendance to be eligible for this financial support: at least 80% attendance of classes. Easypaisa solved the cash access problem by giving out ATM cards in areas where ATM machines are accessible, and enabling Easypaisa retailers to process the payments for areas where ATM machines are not present. These initiatives have greatly improved access to cash for women in such remote areas, with instant, safe and convenient access to funds within their own communities which previously had no banking access.
Eradication of poverty and universal primary education are two of the primary goals of the Millennium Development Goals set forth by the UN, with a specific emphasis on women education in 2015. Easypaisa’s collaboration with SERP is actively addressing both of these goals for the women of Sindh.
Other Easypaisa projects on women empowerment include: Merlin in Sindh with 41,000 beneficiaries, the Benazir Income Support Program (BISP) with over 1 million women in approximately 79 of the most inaccessible and rural districts, and the Maternity Newborn Child Health (MNCH) program with 100,000 beneficiaries in the KPK province.
This year, the Global Mobile Awards will be held on February 22-25, 2016 at the GSMA Mobile World Congress in Barcelona, Spain.