Asus to Show Off Innovative Products at GITEX 2015

Asus to Show Off Innovative Products at GITEX 2015


Vineeth Sebastian-Regional Sales Director at AOC-CHN     Dubai, United Arab Emirates, January 13, 2014 (Photo by Efraim Evidor/ITP Images);13-01-14 VineethSebastian-CHN

At GITEX this year, Asus Middle East is showcasing leading products from its innovative and extensive portfolio beyond the realms of traditional IT, that reflect the strong consumer trends toward the tablet and gaming sectors. With these sectors in particular, experiencing strong year-on-year growth, the Middle East is one of the key markets for Asus.

Subsequently, the brand which is known as a leader in the PC and motherboard market, has chosen to utilise GITEX to showcase the ZenBook UX305, its newly launched ZenPad series, Gaming Desktop PC G20 and new generation of its T100 2-in-1 device. There will also be a sneak peek of the new ZenPad AIO not currently available in this market.

These portfolio of products will highlight Asus’ credentials in producing world class 2-in-1 and gaming devices. Asus is the first company to bring Intel and Windows together in a notepad solution and now has a raft of high spec 2-in-1 devices designed to fit a broad range of lifestyles in the Middle East. The company will offer consumers at GITEX the ZenBook UX305, ZenPad and new generations of its T100 at extremely competitive prices.

Asus will also showcase its Gaming Desktop PC G20, a device that clearly demonstrates the company’s expertise in creating world leading gaming products designed with the end user in mind. In fact, Asus is a heavy hitter in the gaming world and is currently leading in gaming laptops. The company sees huge potential in the Middle East market which is experiencing exponential growth in the gaming sector.

Mahiuddin Khasru, Sub Regional Head at Asus, commented, “We see GITEX as an incredibly important event in the calendar, where we have the opportunity to get closer to our consumers and allow them to experience our extensive range of products first hand. This year, we are particularly excited to allow consumers a sneak peek at the Zen AIO, showcase our new ZenPad series and the new generation of our T100 2-in-1 device given the huge growth in this sector.”

The 10.1-inch T100HA is a 2-in-1 laptop with a keyboard that detaches, turning it into a 8.4mm-thin and 580g-light Windows 10 tablet. It is the only 2-in-1 with the revolutionary time-saving USB 3.1 Type-C port. And with up to an incredible 12 hours battery life, it’s always ready — for work or play. With a lid finished in ultra-cool anodized aluminium, T100HA is not just designed to make a style statement as it’s also durable and practical. It is available in two vivid colours Silk White and Aqua Blue.

The ZenBook UX305 weighs a mere 1.2kg, and is just 1.2cm thin. It is quite simply the thinnest and lightest laptop with a 13.3-inch FHD display. The light, agile ZenBook UX305 epitomizes elegance with its two chic finishes – refined white Ceramic Alloy, Obsidian Stone or Aurora Metallic with spun-metal hairline details, and subtle diamond-cut edges that further highlight its understated beauty. With up to 8GB memory, ultra-fast 256GB SSD storage, high speed 802/11ac Wi-Fi connectivity and three USB 3.0 ports, ZenBook UX305 is turbocharged for all computing needs.

The G751 is an unbeatable gaming laptop thanks to its 4th-gen Intel Core i7 processor and Nvidia GeForce GTX graphics, with TurboMaster technology for stable GPU overclocking and ROG AudioWizard-enhanced audio for immersive gaming. Its intelligent dual-fan cooling system keeps everything cool even in the heat of battle, and special keys let you access Steam or share memorable gaming moments with the world.

Asus has also just announced the launch of the ZenPad in the Middle East. The ZenPad series will redefine the tablet experience and is created with the consumer in mind. It is tailored to a premium user experience, with a balance of great looks and functionality. Two models of the Asus ZenPad will be available in GITEX – Z170MG and Z370CG with 3 different colour options.

The fashion-inspired designed ZenPad has a 7 inch screen with a 72% screen to body ratio to give the best viewing experience. DTS-HD Premium Sound and SonicMaster technology provide further enhancement, ensuring the ultimate audio experience. The PixelMaster camera captures stunning, high-resolution photos. PixelMaster Camera comes with best technology that combines software and optical design to deliver incredible images.